Scale the company, not the chaos.
What worked at €5m breaks at €20m. We redesign the operating spine GTM to delivery to renewal so growth doesn't outrun your ability to deliver.
Typical process pain on this terrain
- 01
GTM and delivery don't hand off cleanly
What sales sells and what delivery builds drift apart every quarter.
- 02
Customer operations runs on tribal knowledge
Onboarding, support and CSM each invented their own playbook.
- 03
AI features ship; AI inside the company doesn't
The product is AI-native; the operating model is still 2019.
- 04
Reporting can't keep up with the org
New segments, motions and tiers arrive faster than the data model.
What good looks like, measured.
−46%
Issue-to-resolution time
+9pp
Forecast accuracy
600
People on one standard
18%
Labour hours saved
Three places to start
How we usually engage with SaaS and tech scale-ups pick the entry point that matches your decision.
AI-native process
Design the process around what AI now does well and what humans still need to decide.
ReadServiceOperating model
The structure, accountability and rhythm that turns strategy into how the company actually runs.
ReadServiceProcess sprint
Four to six weeks. One process. A quantified diagnostic and a redesign your team can act on.
ReadSelected references
Thinking that informs this work
The org chart changed faster than the operating model.
We design the spine that lets the company keep growing without breaking.